i give you money
Everyone seems to be looking for the best deal. We want to buy things at the lowest possible price. While that may work for some items, especially products that are all the same, that approach does not work very well when it comes to services, like wedding photography. Too often customers looking for a wedding photographer will make the mistake of going after low price without realizing that they are sacrificing many things and will more than likely not be pleased with the level of photographs that they receive. You should read my post ‘Why Wedding Photographs are so Important.’
In my experience everyone who is making a buying decision is looking for three things; high quality, great service, and low price. I have found, and I would think that you have too, that you can not get high quality and great service at a low price. The equation will never balance out. Low priced items are cheap, both in cost and in workmanship. Yet people mistakenly believe that they can go out and look for the lowest priced photographer for their wedding. Or worse yet they have their cousin Joe or their hobbyist neighbor do the job. This is a bad idea on several levels. So which part are you willing to give up. High quality, great service, or low price? Which ones are the most important to you?
Wedding photography should be done by an experience professional photographer. You do not want a jack of all trades. Your wedding is a very special day that will only happen once and you want to capture those memories in great, creative photographs. Those are precious memories that you and your family will have for a lifetime. Now do you want your cousin Joe with his $200 digital camera to do that job for you? I hope not. You see, wedding photography is not a product. It is a service, and with services the high quality, great service, low price equation is in full effect. Too many people make the mistake of seeing photography as a product. Well it is not. I am a fine art wedding photographer with years of experience. My business partner and I at Red Photo have years of photography experience in the wedding, portrait,commercial, and fine art worlds. We know what we are doing. We have been there and captured beautiful, timeless images before and we will continue to do it. That expertise and experience demands a higher cost.
People have to see the value in something before they are willing to pay more for it. If I show you two oranges and tell you that one of them is 50 cents and the other is $1.50, which one are your going to take. Most people will go for the lower priced one. But if I told you that the $1.50 orange is organic, has more flavor, more vitamin C, lasts longer, and does not have mold like the cheaper orange, you might change your choice.
Photography is not a commodity and you should not be buying it based on price alone. Wedding photography is an important service and you should buy it based on what you want and the level of product and services that you need.
Gary Miller
Houston Fine Art Wedding Photographer
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